Transform the
Way You Navigate
Business Growth

Experience a streamlined process to identify constraints, gain actionable insights, and accelerate your B2B tech startup's growth.

Step 1 - Rapid capture

Begin by having an individual or key members of your team complete our online self-assessment, which takes approximately 20 minutes. This assessment poses focused questions across key areas of your business to identify any constraints or inhibitors impacting your growth.

Step 2 - Get instant insights

Upon completion, receive immediate insights that reduce ambiguity and time required to diagnose root causes of growth blockers.

Our proprietary assessment and benchmarking algorithm leverages data from over 1,500 private B2B startups to provide your specific baseline characteristics. In our most popular plans, the Diagnostics report suggests tailored actions across eight business perspectives to ignite and accelerate your growth.

Step 3 - Take action and track progress

Act on your Diagnostics' insights and monitor your improvements over time. Reassess your business growth competencies before and after change initiatives, or more frequently, to ensure you are navigating growth on the fastest trajectory that won't lead to burnout.

Break Through Growth Barriers

Use proven growth strategies

Diagnostics employs a balanced scorecard approach, incorporating popular and proven growth strategies for B2B technology companies across eight business areas, 28 sub-categories, and 168 maturity level descriptions.

The recommended actions for improvement are developed with a growth-focus emphasis, adapted to the current B2B SaaS go-to-market climate. Diagnostic outputs are designed for quick adaptation to your specific situation.

Engage your team

Comparing your baseline against benchmarks invites dialogue, deeper analysis, and collaborative problem-solving across all business functions. Using the suggested actions for improvement as a starting point shifts focus from debating what to do to developing approaches on how to implement necessary changes.

With Hyperdrive, our executive version for the whole leadership team, you'll discover the level of harmony or discord within your team for each category question, enabling you to amplify areas of agreement and resolve areas of tension.

Accelerate your startup

ThinkGo Diagnostics comprises two parts and 70 multiple-choice and short-answer questions.

Part 1: Benchmarks your startup with industry, market, and business performance information collected in just over 40 questions. This comprehensive portion assembles your company profile, covering items such as your target customer's industries, innovation type, business function served by your product, number of active founders, founder investment, external investments, ARR, NRR, GRR, YoY growth, etc.

Part 2: Scores your readiness for sustained accelerated growth across eight business perspectives, providing a balanced assessment of your startup. Each perspective score is an average of its category questions. Your overall maturity assessment score is your ThinkGo Growth Velocity Rating (GVR), and the fingerprint graph of your perspective scores is your ThinkGo Growth Velocity Profile (GVP).

Measuring your business's growth diagnostics compiles a history of improvements over time. This history, alongside performance measures and KPIs such as revenue growth, customer satisfaction, and retention revenue, proves invaluable when attracting angel or VC funds with fair terms and realistic growth expectations.

ThinbkGo Diagnostics leverages proven business design, product and service development, and niche market and lean business methods from gurus including:

Geoffrey Moore and the Chasm Group (Crossing the Chasm, Inside the Tornado, Zone to Win)
Alex Osterwalder and Yves Pigneur and the Strategyzer team (Business Model Design, Value Proposition Canvas, The Invincible Company)
Chan Kim and Renee Mauborgne (Blue Ocean Strategy)
Dan Pink (Drive), Eric Ries (Lean Startup), Peter Theil (Zero to One), Marty Cagan (Inspired), Verne Harnish and the team at Scaling Up (Scaling Up)
Robert Kaplan and David Norton, James Heskett, Earl Sasser, Jr., and Leonard Schlesinger (Balanced Scorecard)
and many others

The Diagnostics’ benchmarks and anecdotal data has been provided courtesy of:

SaaS Capital (https://www.saas-capital.com/)
Software Equity Group (https://softwareequity.com/)
Failory (https://www.failory.com/)

ThinkGo has translated the leading B2B business growth strategies into a business execution solution for startup leaders that is easy to learn and use from the start.

Can I change my answers after completing the Diagnostics?

Yes, you can. Please get in touch with our customer success team at [email protected] and we’ll re-open your assessment so that you can modify it as you need. Once that’s done, we’ll lock in your scores and look forward to those improving when you retake the assessment in your next iteration.

Will I be able to update my Diagnostics after we level up?

Yes, absolutely that is how we’ve designed our software. We expect that you’ll want to track progress improvements periodically. All plans are automatically set up for you to update your Growth Velocity Diagnostics monthly at a minimum.

What information about my company do I need to complete the assessment?

You won’t need any special information to complete the business competency questions.

You will need to have handy the following information to complete the company profile section (approximations are OK).

Image (.jpg or .png) of your logo
# of employees and employee turnover rate
Start year
# of founders with the business and their experience in launching startups
Company’s value proposition and mission
Industry classification for your business (high level)
Your top 3 market segments
Funding rounds, if applicable
External investment attracted, if applicable
Average Annual Contract Value (or equivalent)
Revenue growth, year on year
Approximate profit margin
Monthly recurring revenue (or equivalent)
Annual recurring revenue (or equivalent) for the last 12 months
Net revenue retention (NRR) (or equivalent) and change in the last period
Gross revenue retention (GRR) (or equivalent) and change in the last period

What are the different roles for completing our GVD assessment?

Role	Ignition	Nitro	Hyperdrive	Responsibilities
Purchaser	✓	✓	✓	Purchases the Diagnostics plan May be the same as Diagnostics Lead for Hyperdrive
Diagnostics Lead (Ignition & Nitro)	✓	✓		The same as Purchaser Completes the Diagnostics assessment Receives the Diagnostics report
Diagnostics Lead (Hyperdrive)			✓	May be the same as Purchaser Invites Hyperdrive Members to the assessment through the platform in 3 role types, Diagnostics Lead (themselves), Members, and External Invitee Completes the Business Profile and Performance Sections, Part 1, unless they delegate this to a Member Completes the Business Perspectives Sections, Part 2 Receives the consolidated Diagnostics Report for the cohort and each iteration
Members			✓	Completes Business Perspectives Sections, Part 2 May complete the Business Profile and Performance Sections, Part 1, if delegated
External Invitee			✓	Completes Business Perspectives Sections, Part 2

Are ThinkGo benchmarks in my country?

For now, benchmarks are based on US based companies and in USD. However, our observations are that for smaller SaaS businesses under $20m, currency denomination isn’t the dominant feature influencing business performance and maturity as compared with other factors.

However, we will apply currency denomination to our benchmarks when they become available for customers operating in markets where this feature is more impactful to their business.

How secure is ThinkGo?

Our Security Framework consists of standards and practices that form a multi-tiered approach to safeguarding data integrity, confidentiality, infrastructure, and network stability. Our partners upon which the platform runs embed best practices for industry compliance through internal processes and conduct regular audits to maintain the most up-to-date security practices and protocols. You can read more about the robust security in the Annex 3, Sub-processors section of our Data Processing Agreement.

Is my data safe?

At ThinkGo, we are data driven, data is at the very core of our products.

Your qualitative and quantitative information of your business is required to be able to baseline and benchmark your business and its competencies and readiness for accelerated growth
Data is the basis of how we create value for our customers, through the insights you get from Growth Velocity Diagnostics
Tracking your performance improvements is mission critical for us to achieve our purpose in breaking that 90% startup fail rate
Data is the main source of improvement for our products

Therefore, we take the respect and protection of your data privacy and security very seriously. For these reasons, there are few important points concerning privacy and security that we would like to let you know:

ThinkGo doesn’t share or sell company-identifiable financial or descriptive information to third parties. We may share this type of information exclusively through aggregation and anonymisation techniques, which prevent the information from being associated or identified with any one account, company, or individual. This information may be used for a wide variety of statistical and analytical purposes.
We safely store data in our systems in AWS’s cloud centre in Canada.
We maintain and process information in compliance with the New Zealand Privacy Act 2020 and GDPR.

You can read more information about data safeguards and use in our Privacy Policy and Data Processing Agreement.

I need more answers, who can I contact?

If you’re shopping around, we recommend exploring our site a bit, especially the viewable sample reports — you’ll find information about why to choose us, our methodology, and more.

If you need to get in touch with our team, you can always do so via email at [email protected] or by using our contact form.