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Reducing Churn for New Zealand and Australia-based SaaS companies

Customer retention is a critical factor for the success of Software as a Service (SaaS) companies, especially in New Zealand and Australian-based businesses who are far away from most of their customers. Churn, or the rate at which customers cancel their subscriptions, can significantly impact revenue streams and hinder growth prospects. In this blog post, we'll explore proven tactics for reducing churn and improving customer retention, focusing on the unique challenges faced by New Zealand and ...

Scaling Your SaaS Sales Team: Proven Strategies for startups selling into global markets

As a New Zealand-based B2B SaaS startup, you're not alone in your quest to conquer the global market. With the right strategies, you can successfully scale your sales team and tap into the vast opportunities available in the USA, Australia, UK, and Europe. In this article, we'll delve into practical advice on building and scaling sales teams, drawing insights from local success stories and common pitfalls to avoid....

Building a SaaS Global Business from the Bottom of the World

In the ever-evolving landscape of the tech industry, New Zealand's Software as a Service (SaaS) sector has been steadily carving out its niche, contributing significantly to the nation's economy. However, scaling a SaaS company from the land of the long white cloud presents a unique set of challenges and opportunities. Despite the geographical isolation from major global markets, New Zealand's SaaS ecosystem has shown remarkable resilience and innovation, with local startups successfully navigat...

The Importance of Net Revenue Retention and Gross Revenue Retention in SaaS

Understanding the significance of net revenue retention (NRR) and gross revenue retention (GRR) in SaaS metrics is crucial for the growth and sustainability of a SaaS business. These metrics provide valuable insights into customer satisfaction, loyalty, and the overall health of a company's existing customer base....

Introducing ThinkGo Diagnostics

Dropping into a wave while surfing can be compared to starting and growing a business in many ways. Just like catching a wave and surfing it, starting and growing a business requires timing, precision, and the ability to adapt to changing conditions. When dropping into a wave, surfers must commit fully and ride the wave with confidence, just as entrepreneurs must fully commit to their business venture and ride out the challenges that come their way. Both activities require a combination of skill...